Adapting and Thriving in the Age of Generative A.I.

Why the Creative Economy shouldn’t fear Generative A.I.

Artificial intelligence is everywhere. ChatGPT (OpenAI’s chatbot) was released by OpenAI last month and seemed to finally match the hype surrounding generative A.I. Since years, the machine intelligence industry has promised a simple-to-use machine learning system for the public.

Soon, wild predictions began to appear: the death of search engines and homework, as well as the hollowing out of creative professions.

The rise of A.I. generating is a threat to the creative industries. It feels like an existential danger. A familiar technology that was invented 184 year ago can help us adapt to the new reality and thrive.


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