With growth rates in 2023 exceeding those of general fashion by 2–3% in China, 5–6% in the USA, and 2–3% in Europe. This trend is driven by several factors:
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Health and Fitness Awareness: A global increase in health consciousness has led more consumers to engage in sports and fitness activities, boosting demand for sportswear.
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Athleisure Trend: The rise of athleisure—clothing that combines athletic and leisure elements—has made sportswear a popular choice for everyday wear, expanding its market beyond traditional athletic use.
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Technological Innovations: Advancements in fabric technology have enhanced the comfort and functionality of sportswear, making it more appealing to consumers.
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E-commerce Expansion: The growth of online retail has made sportswear more accessible, contributing to increased sales.
These factors have led to a more optimistic outlook among sportswear companies, with 90% forecasting stable or rising sales for the coming year, in contrast to the broader fashion industry.